Sustainability: the ability of a society to make conscious and responsible use of its
resources, whether natural, energy and economic, without exhausting them or
exceeding their capacity for renewal and without compromising access to them by
future generations
On the other hand, we can see that the Tourism industry has
increased to the point of being a fundamental piece for the fulfillment of
sustainability. That's why the concept of "Sustainable Tourism" is
born. And more than what the tourist needs to do for help, we want to focus on
what the companies can do. Of course, the tourist is part of this purpose, but
the companies are the ones that have more job to do in this objective because
they are the ones who will set the example for their clients.
So, how can Touristic companies and CSR be related? A
guideline for this is the “Global Code of
Ethics for Tourism” made by the UNWTO, which sets a frame of reference for
the responsible and sustainable development of tourism. Ten ethic codes where
you can learn, for example, about responsible use of natural and cultural
resources; the minimization of pollution and waste; the conservation of
landscapes, biodiversity and cultural heritage; fair and responsible treatment
of employees, suppliers and guests; fair use of local products and services; as
well as involvement and cooperation with local communities so as to improve the
quality of life of local people.
In conclusion, these two concepts need to be
one. When we think about Tourism companies, we can also talk about a Corporate
Social Responsible industry.
